Entry Requirements
Applicants must be 18 years or older and meet one of the following criteria:
Pass an academic interview
Demonstrate English language proficiency
The BSc (Hons) in Digital Marketing degree is designed for students who want to develop the skills to create, manage, and evaluate effective marketing campaigns in the digital world. It combines creativity with practical business knowledge, preparing students for a career in an increasingly online-driven marketplace.
This programme covers the key areas of digital marketing, including social media marketing, search engine optimisation (SEO), content creation, digital advertising, web analytics, and email marketing. Students also learn about consumer behaviour, branding, and marketing strategy to understand how digital campaigns influence audiences.
The course emphasizes practical experience, giving students opportunities to work on real-world projects, case studies, and simulations. Alongside technical marketing skills, students develop transferable skills such as communication, teamwork, problem-solving, project planning, and analytical thinking.
Graduates are well-prepared for roles such as digital marketing executive, social media manager, content strategist, marketing analyst, or brand manager, and can also progress to further study or professional marketing qualifications.
Applicants must be 18 years or older and meet one of the following criteria:
Pass an academic interview
Demonstrate English language proficiency
Assessment of Bachelor programmes is continuous and practical rather than based on a single final exam. Typical assessment methods include:
Written reports and essays
Class presentations
Project work and case studies
Group assignments
Portfolios and reflective journals
In-class activities and practical tasks
This course is structured around units or modules, where students are assessed as they complete each topic — often through a combination of assignments and project work rather than only exams.
January, May, September
Manchester, Derby, Sunderland, and Newcastle
£9,535 Year
3 or 4 Years With Foundation